DRIVEN BY
Creative Director + Design Director
DESIGN
Creative leadership, grounded in design.
Hands-on creative leadership across brand identity, visual systems and art direction.
For more than 20 years, I’ve helped organizations turn complex ideas into clear, distinctive creative across culture, hospitality, healthcare and editorial.
Leadership that stays close to the work
I set creative direction, build systems, guide teams and collaborate with leadership to move ideas from strategy through execution.
But I’ve never wanted to direct the work from across the room.
I stay close to concept, typography, hierarchy, imagery and execution because craft makes the strategy stronger, and staying connected to the work makes me a better creative leader.
I build brands that move people, lead teams that create momentum, and am fueled by curiosity, good food, and fast cars.
Brand Identity / Art Direction / Editorial Systems
Creative Direction / Editorial Design / Brand Transformation
Art Direction / Campaign Design / Cultural Marketing
Brand Systems / Campaign Design / Healthcare
Design is my drive. Actually.
Good design and good driving have more in common than you’d think: judgment, timing, precision and knowing when to push.
Outside the studio, I recharge with good food, fast cars and anything that keeps curiosity in motion.
-
RECOGNITION
Work recognized by GDUSA and the Pennsylvania NewsMedia Association, with work appearing in The New York Times.
Select Experience
Culture
Guggenheim Museum
Healthcare
Penn State Health
Editorial Publishing
Press & Journal
Hospitality
Birch, Oberlin, Gift Horse Group
Culture
92NY
B2B Food Industry
Feeser’s Food Distributors