Creative Direction for Story-Driven Brands

Close-up of a U.S. $100 bill with a holographic security feature partially obscuring Benjamin Franklin's portrait.

DESIGN AS

LEADERSHIP

JULIANNA SUKLE

Creative Director

For more than two decades, my work has focused on organizations where narrative matters — newspapers, cultural institutions, healthcare systems, and hospitality brands.

I translate those stories into visual systems that help organizations communicate with clarity, cohesion, and confidence.

Design is most powerful when it clarifies a story.

See Select Works →

Brochure for 'No Country: Contemporary Art for South and Southeast Asia,' with colorful geometric mountain graphic, event dates February 22 to May 22, and list of programs including family programs, artist talks, workshops, symposia, tours, and films.

Three flyers or programs related to poetry events, with text and signatures, one yellow and two white, featuring event details and authors' names.

Laptop displaying the homepage of Penn State Health Children's Hospital with a picture of a smiling young girl in front of a sunflower field.

Guggenheim museum /
92ny /
PENN STATE HEALTH /
PRESS & JOURNAL / 
Birch to gift horse group/ 
feeser's food distributors

A black and white newspaper with the headline 'We Are History' and a sepia-toned photo of a young man holding a newspaper in front of a historic building. The article includes a quote about the importance of public interest and community progress. Several other newspapers are visible underneath, some showing articles and photos about different topics.

Poster with geometric designs of circles and polygons, text reading "Birch 2016 New Year's Eve."

Child hanging upside down on a tire swing attached to a tree, outside in a yard, black and white photo.

Design is my drive—literally.

I’ve led creative work in environments where priorities compete, timelines are real, and decisions matter. My role often includes guiding designers and partners, setting direction amid ambiguity, and making thoughtful tradeoffs that serve both the brand and the business. I value collaboration, but I’m comfortable owning decisions when clarity is needed.

I build brands that move people, lead teams that create momentum, and am fueled by curiosity, good food, and fast cars.

Client Range

Thoughtful design helps organizations tell their stories clearly and be remembered for them.

Culture

Guggenheim Museum

Healthcare

Penn State Health

Editorial Publishing

Press & Journal

Hospitality

Birch to Gift Horse Group

Culture

92NY

B2B Food Industry

Feeser’s Food Distributors