A pile of seed catalogs, with one prominently displaying an apple and the text "92 Y fall." 
cultural heritage meets modern design

At one of New York City’s most storied cultural institutions, I helped evolve how 92NY communicated its mission — celebrating creativity, learning, and civic engagement — through design. Working alongside internal leadership and cross-departmental teams, I translated institutional goals into vibrant visual storytelling that connected new audiences while honoring a century-old legacy.

Responsibilities:

Collaborated with executive directors, curators, and marketing leadership to modernize the institution’s visual language and enhance donor engagement. Led creative development across campaigns for arts, education, and community programming — contributing to multiple award-winning design initiatives that strengthened the organization’s brand presence.

Challenge:

92NY needed to refresh its visual and narrative identity to reflect a more modern, dynamic organization without compromising its heritage. Donor engagement materials, program campaigns, and internal communications required a cohesive visual system capable of bridging art, culture, and philanthropy.

Approach:

I collaborated directly with department heads and senior management to create and refine brand assets that felt both timeless and contemporary.

  • Partnered with leadership to redefine the institution’s design language and donor experience.

  • Developed campaign systems for cultural programs spanning music, literature, and education.

  • Ensured consistent design standards across departments and external partners.

  • Directed layouts and visual narratives for exhibitions, performances, and donor initiatives.

  • Supported marketing teams in presentations and creative strategy sessions.

Through these collaborations, design became an internal catalyst — helping leadership visualize their ambitions and communicate them with clarity and elegance.

Outcome:

The institution’s refreshed creative direction elevated donor communications and increased campaign engagement across programs. The work garnered multiple design awards, revitalized public perception, and solidified 92NY’s reputation as both a historical and forward-thinking cultural force.

More importantly, it showed how strategic design can bridge leadership vision and audience connection — shaping not just how culture is presented, but how it’s experienced.

Two flyers, one yellow and one gray, promoting the Underberg Poetry Center 92nd Street Y season and a children's reading series. The yellow flyer includes subscription and ticket prices, while the gray flyer is covered with handwritten signatures and names.